INTRODUCCIÓN

The international tourism industry requires increasingly better trained professionals in order to manage client demands for quality and innovation. Graduate study at IEDE Business School of Universidad Europea de Madrid therefore represents the opportunity for tourism professionals to receive practical training at a fully accredited institution, recognized nationally and internationally.

After seven years of experience and more than ninety graduates from the Master’s Degree in International Hotel Management, we have received official recognition from the Spanish government through the Autonomous Community of Madrid. We are pleased to present the Fourth Fifth Edition of the International Master’s in Hotel Management, which is part of the Accredited Graduate Programs of Universidad Europea de Madrid.

At IEDE Business School and Les Roches International School of Hotel Management we have one objective: to train highly qualified professionals. For this reason, we have created the Master’s Degree in International Hotel Management, comprising both theoretical and practical subjects, aimed at at achieving the only bilingual, international, technological and practical program.
STUDENT PROFILE

This official Master's Degree is designed for students with a Bachelor’s Degree (or equivalent) from an accredited institution, and for those seeking a career in international hotel management.

The most common fields of previous study are: tourism, business, economy, law, communication, and languages.
Distinguishing Features

* The onlyOne of the best accredited Master's Degree in International Hotel Management in the tourism sector, with the collaboration of Les Roches International School of Hotel Management (Switzerland), the benchmark for tourism schools worldwide
* Possibility of work experience at international hotels.
* Only bilingual, multi-campus, Spanish-Swiss Master’s program.
* Custom-designed methods that foster the development of professional abilities and essential management skills.
* Excellent management training program in the tourism and hotel management sector, endorsed by experts and managers worldwide who, furthermore, share their experience as members of the program’s faculty.
* Custom-designed methods that foster the development of professional abilities and essential management skills.
* The Master's Degree in International Hotel Management is different not only due to its official, practical and highly professional nature, but also because it carries the guarantee of Universidad Europea de Madrid and Les Roches International School of Hotel Management.



METODOLOGÍA

The method is highly practical, offering a result-oriented education. Renowned professionals transfer their knowledge of management skills to students through analysis and resolution of real cases

This approach makes the student the central figure in the learning process, both in and outside the classroom, ultimately gaining a full understanding of assessment tools and risk management in international operations.

The Master's course is designed so that students develop the interpersonal and technical skills necessary for optimum management.

The goal is to produce distinctly different businessmen and women due to their values, ethics, creativity, innovation, and capacity for results.

Group work and student teams are a constant in this program. These teams analyze, debate and present management alternatives for various cases, allowing students to hone their professional skills.

Final evaluations in the Master’s program take into account both the technical knowledge a student has acquired as well as the management skills developed throughout the course of the program.

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Module I Hospitality Business Management I

* Strategic Management
* Room Division Operations
* Hospitality Financial Management I
* Hospitality Marketing I
* Information Technologies
* Human Resource Management
* Quality Control and Customer Relations
* Food & Beverage Management I
* Professional Contacts

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Module II Hospitality Business Management II

* Business Plans
* Room Division Operations II
* Hospitality Financial Management II
* Hospitality Marketing II
* Information Technologies II
* Studies Study
* Food & Beverage Management II
* Professional Contacts

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Module III Final Project
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Module IV Expert Food & Beverage Management (Les Roches)

* Nutrition and Dietetics
* Culinary Concepts
* Restaurant Management
* Kitchen Operations
* Bar Service, Wines and Beverages
* Food and Beverages for Banquet Services
* Event Management

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Module V Internship 500 hours
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Professional contacts and special activities

* Visit to hotel chains: Hotel Melia Fénix (Madrid), Hotel Quinta de los Cedros (Madrid), Hotel Hesperia Madrid, Hotel El Molino de Alcuneza (Sigüenza), Room Mate, ME Madrid, Hotel Puerta de América, etc.
* Discussions and meetings with hotel managers and sector professionals.
* Visit to the International Tourism Trade Fair, FITUR.
* Free attendance to all conferences and seminars organized by Universidad Europea de Madrid (Marketing, Entrepreneurship, Tourism Technology & Communication, etc.).
* Restaurant training with expert and consultants in traditional and creative cuisine.
* Enology training to be able to design creative wine lists, a new trend in the restaurant sector.

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FINAL PROJECT

The third Module consists of a Final Project in which students define and present their new business ideas. Projects are evaluated in a comprehensive way, looking for a student’s ability to apply the content and skills learned in Modules I and II, as well as innovative aspects in his/her proposal.

The Final Project also tests a student’s communication skills, since he/she must show conviction in explaining and defending the Project before an Oral Defense Committee. Both the written and oral presentations must be done in English.

The scheduling of this Final Project —in the third Module— is crucial, given the international components of the Master’s program.
INTERNSHIPS

Both, national and international internships are offered. This period comprises 500 hours mandatory of practical training in a Spanish or international hotel by virtue of an educational agreement with Les Roches International School of Hotel Management and several hotel chains.

Internship schedules will be determined on a case-by-case basis, depending on the industry offers.